One of the best ways to promote your website is by using Google Ad-words. It is a system not only giving you a chance to advertise your website but also helps you reach your targeted audience in a good and easy way. It displays the ad with your company or product-specific information when someone types in some particular keywords relating to the same. The ad appears at the top of Google search. Moreover, if some other pages are partners to Google, the ad will also be displayed on other global and local websites. The most fascinating fact about this system is, though it is chargeable, it has benefits of its own. Now say you have ordered a slab of 100 clicks on the ad, no matter how many people view the ad or how many times it is displayed on different websites, it will only be counted if people click on it. To be more specific, you can have unlimited viewers but only 100 clicks.